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Email

Kevin Langer

Email

Email is a major component to any marketing strategy and creating engaging emails with high click-through rates is the goal. Being able to design and code the emails enables me test and iterate on ideas and fix bugs that could otherwise be a showstopper.

When crafting emails I always take into account the user base it's going to be sent to, what email client they will be using, and any particular demographics they might be in so I can make the content better for them. Testing the email out and making sure it can be viewed correctly in the majority of email clients is necessity along with making sure that the file sizes and image texts are appropriate for the best experience.

Examples of emails

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Viz.ai uses Mailchimp as it's main platform for emails. The images and text are designed to be visible and readable regardless of dark or light mode. ISC (International Stroke Conference) is a major event for Viz.ai. This is the email announcing the booth location and the products that will be showcased. Working with an FDA approved medical device requires the strict following of FDA rules. The data on the phone is not real patient data.
Viz.ai uses Mailchimp as it's main platform for emails. The images and text are designed to be visible and readable regardless of dark or light mode. Viz.ai has put on many webinars over several topics. In this email we are sharing the latest webinar on accelerating treatment and highlighting data points brought up in the webinar.
Viz.ai uses Mailchimp as it's main platform for emails. This is an announcement email for their new product, ICH (Intracranial Hemorrhage). The images and text are designed to be visible and readable regardless of dark or light mode. Working with an FDA approved medical device requires the strict following of FDA rules. You'll notice citations for each medical claim and the data on the phone is not real patient data.
The Noggin Newsletter was made in HubSpot with dynamic elements in mind for anybody to customize and use. The header is changeable so it can be a "Crisis Newsletter" or a "Safety Newsletter" simply by changing the text. The Format for additional content can be formatted for 3 or 4 resources. Any image slot can be changed out to use what ever image is needed. HTML, CSS, and HubL was used. This is the 4 resource email.
The Noggin Newsletter was made in HubSpot with dynamic elements in mind for anybody to customize and use. The header is changeable so it can be a "Crisis Newsletter" or a "Safety Newsletter" simply by changing the text. The Format for additional content can be formatted for 3 or 4 resources. Any image slot can be changed out to use what ever image is needed. HTML, CSS, and HubL was used. This is the 3 resource email.
The Poll Everywhere Newsletter was made to be a template for a higher impact emails. Each section can be was easily altered to fit what ever content is needed. Animated gifs were used frequently to display moving elements of the software. HTML and CSS were used to hand code this email and was sent out using Mailchimp.
This is a variant on the templated Poll Everywhere Newsletter. HTML and CSS were used to hand code this email and was sent out using Mailchimp.