Portfolio Web Email Graphic Video

Kevin Langer



Email is a major component to any marketing strategy and creating engaging emails with high click-through rates is the goal. Being able to design and code the emails enables me test and iterate on ideas and fix bugs that could otherwise be a showstopper.

When crafting emails I always take into account the user base it's going to be sent to, what email client they will be using, and any particular demographics they might be in so I can make the content better for them. Testing the email out and making sure it can be viewed correctly in the majority of email clients is necessity along with making sure that the file sizes and image texts are appropriate for the best experience.

Examples of emails